This year we are proud to welcome Mor Eldar as new director. She will commence her position in November, taking over from Aurit Zamir. Ms. Eldar is a seasoned content VP, with more than two decades of experience in senior management in the Film and TV industries. From launching and directing the Holon Cinematheque, through VP of programing and commissioning editor of films at YES Satellite TV and heading theatrical marketing and distribution at LEV Cinemas, she is highly experienced in content and strategy and will be a real asset to the JSFL.